Characteristics Of Southern Gothic Literature - 1337 Words

Southern Gothic literature dates back to the 19th century, with specific elements that portrayed the society. As Woodstock, Alabama and John is put together for Brian a contemporary piece of Southern Gothic Literature is created. The audience would benefit from listening to S-town because of the many valuable lessons that are taught. Certain elements provide the strongest makeup of Southern Gothic Literature, to give readers real life relations to the topic of the story. S-town is a contemporary piece of Southern Gothic literature because of its use of social issues, outsiders, and irony. One main characteristic of Southern Gothic Literature is its use of social issues. Southern Gothic writers explore the question of others morals and†¦show more content†¦John is not one to put someone down like that, but in the moment he had nothing but hatred for the man. Acceptance of others depending on their sexuality, race, and beliefs seemed to be a big controversy of the southern peoples. The reader will see this very explicitly explained throughout S-town, especially when talking about John himself. John mentions that he wanted to help what seemed to be a homeless lady, but was frowned upon because others believed she had done that to herself. S-town illustrates a number of social issues, some not as prevalent before as they are now, therefore readers get the feeling that their could be ways people could work around these issues. As you continue the podcast the audience will find that social issues is not the only element of Southern Gothic Literature shown. Outsiders are people who are outside of the norm in some way sometimes physically, sometimes mentally, and sometimes sexually. If someone has the qualities of someone that was gay, black, or Christian they would be considered outsiders. The outsiders in a story would usually be the push of the plot. â€Å"It wasnt the fact that he had been with men that he didnt want recorded, but that he had been with this particular guy,† Brian says this with great empathy for John. John was in an unfortunate situation in Woodstock. He is gay, and that was no secret, but he felt as if people viewed him differentlyShow MoreRelatedCharacteristics Of Southern Gothic Literature1694 Words   |  7 PagesJordan Cole English 1102 Professor Myszkowski 1 December 2017 Southern Gothic Literature Throughout the course of history, literature has gone through considerable changes. Dating back to its humble beginnings in folklore, fables, and storytelling all the way up to the scientific books and dramatic novels of today. Literature is arguably the centerpiece of all mankind. It is useful for record keeping, education, and bringing cultures and societies together. It has allowed us to expand our mindsRead MoreGothic Literature : The Southern Gothic Fiction1476 Words   |  6 PagesAuthors use morbidly dark and eccentric characters combined with southern charm and the ever-present gender divide to tell stories that represent a writing style known as southern gothic literature. â€Å"Southern Gothic is a subgenre of Gothic fiction unique to American literature that takes place exclusively in the American South. Elements of a Gothic treatment of the South were apparent in the 19th century, ante- and post-bellum, in the grotesques of Henry Clay Lewis and the de-idealized visions ofRead MoreUse of Gothic Literature in Tennessee Williams A Streetcar Named Desire1241 Words   |  5 PagesAuthors started using Gothic archetypes characters in the late 1800s in their southern works, generating the southern Gothic literature sub genre. Tennessee Williams was not an exception and he was one playwright and author who exemplifies in his works this style. In A streetcar named desire Tennessee Williams was able to balance macabre, enigmatic and usual cruel degeneration of his characters with exemplary poetic grace. Williams became the founder of southern Gothic style. This play by WilliamsRead MoreA Rose for Emily by William Faulkner Essay1064 Words   |  5 Pages(Faulkner 119). The voyeurism that is evident throughout the story, following the life of the main character through the perspective of her watchful community, is introduced by the very first line. In Donaldson’s essay, she explains that many classic southern gothic tales â€Å"bring attention to t he spectacle of a woman† (Donaldson 2), which is precisely what any reader of â€Å"A Rose for Emily† will find. Emily Grierson is a spectacle as well as a burden to her community. She is judged based upon her appearanceRead MoreExamples Of Gothicism In The Fall Of The House Of Usher744 Words   |  3 Pageseighteenth century and early nineteenth century. Gothicism in literature is something that forces you to think beyond the preternatural line between the supernatural and natural. Gothicism exposes the unspoken and deliberately forgotten, using dark language in what we are uncomfortable discussing. The two pieces of American literature Ligeia and The Fall of the House of Usher by Edgar Allan Poe are great examples of gothic literature. As a Gothic writer, Poe uses specific words and events which exhibitRead MoreMary Shelley and Flannery OConnor: Gothic Isolationists1724 Words   |  7 Pages Gothic fiction is a genre of literature that combines fiction, horror and Romanticism with a particular focus on the mysterious and supernatural aspects. Gothic fiction originated in England during the latter half of the 18th century. This distinctive genre of literature soon developed into a 19th century phenomenon. The success of this dominant genre in England is frequently attributed to Mary Shelley. Despite its success during this time period, gothic fiction ceased to be a dominant genre byRead MoreThe Genre of Southern Gothic in A Good Man Is Hard to Find Essay1347 Words   |  6 Pagestouch of Southern whimsy-you’ve cooked up a collection of American literature absolutely unique in time, place, and sentiment, Southern gothic.† Southern gothic comes from the genre of gothic fiction, and has some type of supernatural or unusual events in it. It is characterized as having a grotesque quality yet still having enough good in it to keep readers interested. The short story, â€Å"A Good Man is Hard to Find† by Mary Flannery Oâ€℠¢Connor, is often considered a perfect example of Southern gothicRead MoreA Rose for Emily731 Words   |  3 Pagesthe Gothic elements of â€Å"A Rose for Emily† Gothic can be defined as â€Å"literature dealing with the strange, mysterious, and supernatural designed to invoke suspense and terror in the reader.† (Pickering, 2004, p. 1425) Gothic literature generally presents the same themes and motifs: love lost, hidden secrets, love and death hand in hand, beauty, youth, grotesque characters, macabre eroticism, etc. Gothic literature also explores taboo subjects such as murder, suicide and incest. â€Å"A Rose forRead MoreGrotesque Characters Essay1048 Words   |  5 PagesBrittany Luckey Mr. Clements American Literature 21 March 2013 Grotesque Characters What is a grotesque character? In literature, a character or location that is irregular, extravagant or fantastic in form. When used as a device, the purpose is often in the style of expressionism, making the grotesque a parody of human qualities or a distorted reflection of a familiar place. In many ways grotesque characters have some kind of problem in society, and example would be a veteran who lost a limbRead MoreA Rose For Emily And Gothic Literature1212 Words   |  5 PagesHave you ever read a story filled with horror, death, and a little romance? In literature, stories with these characteristics are classified as gothic literature. For example A Rose For Emily by Emily Faulkner is Southern gothic literature as the setting is specific to the south while The Cast of Amontillado by Edgar Allen Poe is gothic literature. In A Rose for Emily, Emily and the community are stuck in the old ways of the South as they attempt to avoid the inevitable changes happening around

Grit Vs. Iq Cognitive Development Essay - 965 Words

Grit vs IQ: Essentiality Towards Cognitive Development Cognitive development can be defined as a field of study in neuroscience and psychology revolving around the growth of the brain (Schacter Woods 2009). This development is the evolution of skills such as, information processing, perceptual skills, conceptual resourcing, language knowledge and other brain development traits (ibid). Passion and determination towards long term goals (otherwise known as ‘grit’) are parts of cognitive development. (Kantrowitz 2016). Grit is seen to be necessary for academic expertise in all fields ranging from sciences to the arts. (Ericsson, Prietula and Cokely 2007). Natural born Intelligence Quotient, also known as ‘IQ’, is described as a person’s ability to complete problems and understand concepts. This is compared across the population to give an average IQ score (Latham 2006). However, can this number accurately measure whether a human will become an expert in a field sooner than a grittier person? The focus of this essay is to evaluate whether grit or IQ has the most positive effect on cognitive development. Throughout history there have been demonstrations of grit and the correlation to cognitive ability developing strongly through childhood. Mozart, was most commonly related to being a â€Å"child prodigy†, having an extremely high IQ and musically based talent (Ericsson, Prietula and Cokely 2007, p. 3). What is not universally known about the development of his abilityShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 PagesINTRODUCTION 1 3 THE CRITICAL ROLE OF MANAGEMENT SKILLS The Importance of Competent Managers 6 The Skills of Effective Managers 7 Essential Management Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and Management 16 Contents of the Book 18 Organization of the Book 19 Practice and Application 21 Diversity and Individual Differences 21 Summary 23 SUPPLEMENTARY MATERIAL 24 Diagnostic Survey and Exercises 24 Personal Assessment

To What Extent Was the Middle East Conflict between 1948...

Discursive essay Topic: To what extent was the Middle East conflict between 1948 to 1978 fuelled by the interests and concerns of the superpowers in the region? From 1948 to 1978, in the Middle East, the two superpowers at the time the USA and the USSR were trying to exert their spheres of influence in the Middle East. Each superpower supported different sides to the conflict with the USA and the West supporting Israel and any other Arab country that saw the spread of communism as a threat and the USSR supporting the Arab states that wanted to destroy the Jewish state. The USA interests in the region were for the oil fields and the Suez Canal trading root while the USSR saw it as strategic value for the oil supplies to the west and the important trade roots. Both of the superpowers were supplying their allies in the region with financial and military aid. The four major wars that were fought during this time 1948 the war of liberation, the Suez crisis, the six day war and the Yom Kippur war had been influenced by the superpowers using the Middle Eastern countries as their pawns as one tried to undermined the others influence in the region . How each of the Superpowers used covert warfare in order to secure their interests in the Middle East. The war of liberation in 1948-1949 was caused by the two superpowers getting involved in the formation of the Jewish Israeli state. In 1947 the United Kingdom of Great Britain and Northern Ireland, suffering from economic downfallShow MoreRelatedInfluence of the Superpowers in the Middle East Conflict between 1949 and 1978699 Words   |  3 PagesTo what extent was the Middle East conflict between 1948 and 1978 fuelled by the interests and concerns of the superpowers in the region? During 1948 and 1978 there was massive conflict in the Middle East between Arab Muslim countries and Jewish Israel. The conflict itself was fuelled by nationalism and religious differences and other disputes such as the Palestinians refugee problem. During this time the superpowers got involved in the Middle East because of the cold war. However, the superpowersRead MoreSuper Power Involvement in the Middle East1401 Words   |  6 PagesThe superpowers, namely the USSR and US were in engaged in a war by proxy, which is very easy to identify if you analyze the conflicts in the Middle East from 1948 until, and including, the Yom Kippur War of 1978. The superpowers would employ tactics such as supplying their various ‘allies’ in the Middle East with weapons and finances which would afford them the ability to engage in the many conflicts that took place in that period such as the Suez Crisis, Six Day War and the Yom Kippur War. AllRead MoreConflict in the Middle East betwee n 1948 and 19782760 Words   |  11 PagesBetween 1948 and 1978 conflict erupted between the Israel and numerous Arab states such as Egypt, Syria, and Jordan. The conflict of the Middle East began shortly after Israel was declared a nation by the United Nations after world war two. The Middle East is an area of great strategic importance. It contains vital trade routes such as that of the Suez Canal, and is rich in oil or â€Å"black gold†, one of the most important resources of the world, and vital for a country to operate. The two super powers

The Information Age of Terrorism - 1115 Words

The Terrorist or the Terrorist groups have been operating for a very long time. These type of people or groups use the threat of force or the actually using the violent means to get their point carried out. Terrorists like to use the art of intimidation or coercing for political gain. They keep the victims in a consist state of horror and compliance to do their will. Now that we have moved into a different era, the terrorist has but a new weapon in their arsenal. This weapon is the Information Age. This technology is extensive and accessible by many people. Computers and other types of communication devices can access this information. Terrorists, these days use computers, just as you or I do. They utilize the internet the same way, for communication, keep updated on current news, displaying their views through websites to gain followers, and specifically terrorizing people or a group of people on a larger scale. Now that the fear of the two greatest powers has subsided, we have turned to a different kind of fear that encompasses the entire world. This is the fear of the modern terrorist and their use of technology. Terrorists have been using the internet, because it exhibits the ease of use. The internet uses very little to no regulations or forms of control. The internet offers vast amount of worldwide attention. Text, pictures, and audiovisual sources assist the terrorist. One such terrorist group or organization is the, â€Å"Peru’s Tupak-Amaru (MRTA).† (Weimann, How ModernShow MoreRelatedAlcoholism And Drugs : A Bird s Eye View On Socio Demographics1325 Words   |  6 Pagesalcohol and so forth. (Aslam, 2015) Moreover, this topical issue on drug abuse has been analyzed on the usage based on age. It has been found that majority of the users are between the ages of 15 and 39 years. The article further shows that cannabis is the most commonly abused drug by people between the age of 30 years and 34 years with heroin abuse being highest among individuals of age 35 to 39 years. This article highlights a number of problems that are related to drug and substance abuse. These problemsRead MoreCyber Terrorism And Threats Of Information System1688 Words   |  7 PagesCyber-Terrorism and Threats to Information System National security has been top priority of the United States after World War II. This is due to the fact that the United States before this time was relatively an isolationist country with no influence in the world. As a result national security was not important, this changed post World War II. The United States found themselves among the top, overnight they went from being new and not listened to, to becoming one of the major players in the worldRead MoreThe Effects Of Terrorism Among British Tourists And How It Affects Their Behavior And Decision Making1681 Words   |  7 PagesPerspective and Effects of Terrorism among British Tourists and how it affects their Behavior and Decision-Making Background/Literature Review The tourists’ opinion on a destination is affected by the perceived benefits and costs (Sonmez and Graefe 112). One of the costs apart from expenses such as accommodation and transportation is the risk related to terrorism. With increased terrorist attacks around the world, one can assume that the perceived threat of terrorism at a tourist destination, likeRead MoreEssay on Homegrown Terrorism1342 Words   |  6 PagesIntroduction A United States citizen turning against one’s own government and embracing an ideology to kill another citizen or commit an act of violence is a growing phenomenon commonly known as homegrown terrorism. This transition or radicalization process that transforms an individual into an adversary has intensified since the September 11, 2001 attacks on the World Trade Center and the Pentagon. The problem continues to persist in other parts of the world such as Canada, United KingdomRead MoreTrump Arguments1369 Words   |  6 PagesAmerica great again† he needs to work on his facts first. The research I did on his statements made in the Address to Congress came back that most of his information was wrong. His take on our crumbling infrastructure may make Americans believe we are doing worse than we are when we are doing better than we were a couple years ago. His take on terrorism seems biased. There has not been a successful attack on the United States since 9/11. And la st of all, his statements on the refugee crisis and illegalRead MoreThe Open Source Global Terrorism Database1451 Words   |  6 PagesThe primary source of data is the open source Global Terrorism Database (2015) known as the GTD and maintained by the National Consortium for the Study of Terrorism and Responses to Terrorism (START). START is a Department of Homeland Security Center of Excellence at the University of Maryland that has been tasked by the Department of State to collect statistical data on terrorism in support of the annual Country Reports on Terrorism. GTD (2015), accompanied by an instructive codebook, contains 141Read MoreThe Kingdom : An Attack American Accommodation Compound1434 Words   |  6 Pagestheories can be a way of finding out what causes terrorism. A general strain theory of terrorism can be defined as terrorism being more extreme than common crimes because it typically includes an assignment of severe violence against innocent civilians who have done nothing to directly provoke being victimize (Agnew, 2016). In addition, terrorists usually have the support of a sub-national group. Despite the fact, most adult terrorist will act alone. Terrorism is committed solely or in part for politicalRead MoreA Paper on Britains Security Position1337 Words   |  5 Pagespolitics and how this is set to change over the next decade. This briefing paper will concentrate and focus on Britains Security Position. Today, Britain faces a different and more complex range of threats from a myriad of sources. These include terrorism, cyber-attack, unconventional attacks using chemical, nuclear or biological weapons, as well as large scale accidents or natural hazards. In this briefing paper, we will discuss what Britains distinctive role should be in the coming years, the futureRead MoreQuantitative Methods : Non Experimental Approach1330 Words   |  6 Pagesacts period. The public safety field can benefit from a wealth of information on this syste m, but this system, but in the realm of research studies, it is very limited. This is good news for researchers, because the â€Å"lack of research is intriguing, and we have an advantages of examining terrorism from a criminological perspective are numerous, especially since 9/11† (Deflem, 2004; LaFree Dugan 2004). The mere fact that terrorism is being discussed can be troublesome, because of the wide range ofRead MoreThe Usa s Act Of 20151580 Words   |  7 Pagesand the vision is fully integrating the IC thus making the nation more secure (ODNI, n.d., paras. 1-2). As we have seen throughout the entire history of warfare, ancient world terrorism, political intrigue and elitist terrorism of the middle ages, and into modern terrorism, intelligence is of vital importance on both sides. Armed forces have always used intelligence of some form be it sneaking up a hill and scouting what is on the other side to the use of modern platforms

Technology in Modern Life Free Essays

Technology has played an important role in the modern workplace. Gone are the days of using paper and pencil to keep track of revenue, cash received, and other vital business statistics. Work that previously required human labor such as answering the phone has now been replaced with automated machines which can direct the same call at a cheaper price. We will write a custom essay sample on Technology in Modern Life or any similar topic only for you Order Now Furthermore, information technology has allowed businesses to keep records on customers in order to advertise directly to them. Modern technology has improved the efficiency of the modern workplace. Computers are more savvy than ever and can perform complex tasks in far less time than humans. I was looking for more information and found it here. Due to this efficiency, business owners have reduced human labor greatly. A receptionist is no longer needed in the modern workplace. Work that needed several people to accomplish without a computer can be accomplished by a single person with one. It is this desire for maximum effiency that has seen technology play its largest role. With companies demanding more and more production for less and less cost, technology has played a crucial role in modern business. Using a computer, a company can easily plan its inventory cycle without a single employee. Computer programs can compute how much inventory is on hand and then figure out the most efficient way to disperse the inventory to customers. With the help of modern technology, an employee may only be needed to help with delivery and to enter information to the customer. A bar scanner is a great example of modern technology changing the workplace. The bar scanner can not only scan an item, but it can also update inventory. Additionally, it can alert the computer program to order more of a particular item when it becomes understocked. Due to this, the modern workplace has become far more efficient and robust. How to cite Technology in Modern Life, Essays

Priest And Chaplain Essay Example For Students

Priest And Chaplain Essay The characters of the chaplain, in Albert Camus The Outsider, and the priest, in Franz Kafkas The Trial, are quite similar, and are pivotal to the development of the novel. These characters serve essentialy to bring the question of God and religion to probe the existentialist aspects of it, in novels completely devoid of religious context. The main idea visible about these two characters is that they are both the last ones seen by the protagonists, Mearsault and K., both non-believers in the word of the lord. Whereas the chaplain in The Outsider tries to make Mearsault believe in the existence of god, the priest tries to warn and explain to K. what will happen to him. The reason the chaplain is the last one to see Mearsault is becasue its his job to let the prisioners have a final shot at redemption before they are executed. The reason that K. meets with the priest is out of advice given to him by someone, and he is the last character that he shows K. interacting with (although it might be true that K. meets and interacts with other people after the meeting, but they are neither mentioned nor visible later on). The priest doesnt try and make K. confess or anything of the sort, he is mainly there to converse with the character, his religious position is almost put to no use. The existentialist view of religion is that h umans have been alienated from god, from each other, and so forth. In the novel Crime and Punishment, by Fyodor Dostoevsky, the christian idea of salvation through suffering is omnipresent throughout the novel. What is visible with The Trial and The Outsider is that they dont touch on the aspect of religion much throughout the story (The Outsider has bits and pieces of it appearing in his cross examinations but they are used more to mock than in an analitical sense). The presence of these two characters at the end of the novel serves to cover all the existentialist areas known to existemtialists (although it is doubtful whether the authors consciously attempted to make the characters present because of any existentialist rules they had to follow). The characters are required to structure the novels, beside the obvious existentialist areas. The characters are there to let the protagonists blow off some steam. In all the beaurocracy, confusion, and incompetence these two remain as the only ones that understand the predicament of the protaganists. They actually seem to understand what the protagonists are going through. The priest is more direct, yet symbolic, with K., telling him a story laden with symbolism and telling him what hes about to go through. The chaplain tries to take advantage of what he understands about Mearsault, and take control of his ideas in his final moments. Category: English

Contemporary Strategy Analysis Text and Cases Process

Question: Discuss about the Contemporary Strategy Analysis for Text and Cases Process. Answer: Introduction The report focuses to analyse competitive position of the US airlines industry. US airline industry is facing some challenges in recent times in terms some low profitability, higher fare charged by major airlines, losing investors faith, labour crisis. Domestic demand for the air transport is US is high due to geographical distances between major cities (Cederholm 2014). Air fare in US has increased overtime due to increasing demand from both domestic and international sectors. In order to address issues faced by the US airlines, the report makes a competitive analysis; which includes porters five forces analysis. This analysis includes bargaining power of the consumers, bargaining power of the suppliers, competitive rivalry in the industry, presence of threats of substitutions and threats of new entry in the market. US airlines have large scale of operation in the global airline industry. PESTLE analysis highlights the political, economic, social, environmental and legal impact on the airline industry. US airlines have their internal problems, which are discussed trough SWOT analysis. SWOT analysis highlights internal strength, weakness, opportunity and threats in the market. US economy has undergone terrorist attack, financial crisis, economic recession, and rise in fuel price and demand crisis during twenty first century, which has impacted negatively to the US airlines industry (Koenig and Mayerowitz 2015). This report presents a strategic analysis to increase profitability in the airline industry. An overview of the US airline industry There are more than 100 certified passenger airlines operating in US with more than 11 million flight departures every year. US airlines transport about 2million passengers and 50,000 tons of cargo every day (airlines.org 2016). Political factors Price regulations, business regulations, competition policy of government, political instability due to change in government, affect the operation of airlines (Cederholm, 2014). Trading agreement with different countries affect the profitability of business. Regulations in labour market affect the cost of operation in the airline industry. Economic factors Pattern of consumer spending, demand for air travel from both domestic and international passengers affect the profitability of airline industry. Rising inflation, fluctuation in exchange rate, decreasing consumer spending due to economic recession affect the business of airlines (airlines.org 2016). Rise in fare of each airline depends on the respective demand and capacity of each aircraft. Monetary policy affects the interest rate, which further affects investment in airline operation and infrastructure (Orphanides 2012). Federal open market committee has long term goal such as maximising employment, moderate rate of inflation rate. As inflation has inverse relation with the interest rate. Therefore, rise in inflation reduces inflation rate in US facilitating the investment in airline industry (federalreserve.gov 2016). Lorenzetti (2015) argued that global financial crisis at inflation have resulted into greater economic instability, high inflation and slower growth of economy leading to low profitability in US airlines industry. US airlines contribute significantly to the domestic economy in terms of share in GDP, employment. Technological factors Technological advancement improves airline operation in terms of cost reduction. Advanced air craft engine technology, IT solution, mobile technology has improved US aviation industry significantly (Aguirregabiria and Ho 2012). Technological up gradation enhances the capacity of the aircraft, enhances the comfort of travelling, creates better connectivity and reduces fuel consumption. All these factors positively influence the consumer demand. Legal factors Environmental and work place safety law affects the business operation of airlines. US airlines are regulated industry. US airlines needs to maintain energy security regulations and aviation safety law (airlines.org 2016) Social factors Global recession of 2007-08 and 2013-14 have great impact on US economic. US economy has been slowed down after the global recession. Therefore, consumer spending on travel and tourism has reduced after 2011, which has negative impact on the profitability of US airline industry (Dai, Liu and Serfes 2014). Environmental factors High fuel cost is a reason of low profitability. Use of renewable energy and low fuel consumption are growing issue sin airline industry. The airlines such as Delta, United, American, Southwest, and Jet Blue have been replacing the old aircraft with new fuel efficient ones in order to reduce impact on climate change (Puller and Taylor 2012). A competitive forces analysis of the airline industry Strengths Large number of employees and technological innovation are strength of US aviation industry. Variety of planes gives opportunity to passengers for the choosing aircraft as per their choice. Product differentiation gives competitive advantage to the companies of different companies of US airline (Dai, Liu and Serfes 2014). High domestic demand for the fleet of 330 + mainline jet aircraft and rising demand from international travellers. These factors are contributing factors for rising revenue. Koenig and Mayerowitz (2015) stated that merger of nine large US airlines to four has reduced global competition in the airline industry by raising monopoly power of the US airlines. Weakness Rising labour cost in the US economy is an important concern for the airline industry as it raises cost of operation. Rising labour cost creates pressure on airline service and hence on the profitability of the company (Barla 2013). US airlines have leased some of the planes, for which large amount of money have been spent. Most of the planes have not been utilised properly (Zou et al. 2014). US airlines have been affected by terrorist attacks various times. These incidents have hampered the scale of operation making loss for the airlines. Opportunity Most of the companies of US airlines have good infrastructure and opportunity to increase profits. Merger and acquisition gives US airlines an opportunity to dominate market (afacwa.or 2015). US airlines have opportunity to us point to point flying instead of hub-spoke flight pattern. Profitability in point to point flying is more than the later one (Belobaba, Odoni and Barnhart 2015). There is immense opportunity to make a partnership with a financially stable company Threats Economic turmoil and political unrest in domestic economy has negative effect on airlines profitability. Entry of new company is always there in the airline industry of UK. Oil price fluctuation has impact on the fuel price and hence on the demand for air transport as there is alternative transportation route for domestic travel (Johnston and Ozment 2013). There is always a possibility of terror attack in future to affect airline business. Five forces of Porter Power of supplier: Supplier in US airline has immense power to bargain over inputs such as fuel, labour and aircraft. Airlines companies are potential buyers of the inputs and there is rising competition in this industry. Competition among buyers gives suppliers sufficient power to bargain over the price of each input (Borenstein and Rose 2014). Fluctuation in oil price in the international market, rise in wage through the bargaining power of labour union, increase in the price of aircraft affects the input cost of the US airlines. Power of buyer: Online ticketing system facilitates the buyers so that they no longer need to depend on the agent and intermediaries. Entry of low cost carriers and price war among the airline companies in provides the scope of bargaining to the consumers (Grant 2016). This is the form of indirect bargaining. A consumer generally fills the ticket for low cost carrier. Hence, it is hard to raise fare above competitive price as the consumer may search for alternatives. Hence, power of buyers is said to be high in this industry. However, Aguirregabiria and Ho (2012) mentioned that recent mergers of large airline companies of US give them a monopoly power to charge a higher fare to the consumers. Entry barrier: Any potential firm can enter into this industry due to presence of positive profits. However, entry is not easy, as a company needs huge start up capital in order to operate and establish business in this industry. The scale of operation in this industry is large. Moreover, knowledge, skill and huge investments are required to run the business (Brueckner, Lee and Singer 2013). Hence, it can be said that entry in airlines in restricted. Threats of substitutes: Close substitute is available for US airlines. Rail, road and waterways are available for transportation within different provinces of US. Waterways are available for international transport. Threats of substitute is high for domestic transport, however, it is low for international travel. Intensity of rivalry: Intensity of rivalry is high in this industry. There are around 100 of passenger airlines in US economy. Therefore, competition in this industry has at high level. Tight regulations, high operating expenses, rapid rate of turnover make the industry more competitive (Ciliberto and Williams 2014). Economic performance analysis Airline industry has significant impact on the US GDP. This industry contributes more than 10 million jobs every year. This industry also contributes 5% of each dollar of GDP of this country. This sector supports other allied sector such as tourism and hotel industry to help the economy to boost. All these factors contribute to economic growth of this economy. US passengers and cargo carriers in the airline industry employ more than 682000 employees worldwide. Along with recruitment opportunity, this industry provides security, handsome payment and benefits to employees. Average wage of the employees of US airline is $67,000 compared to national private sector average $45000 (airlines.org 2016). Therefore, it can be said that the standard of living of the family of airline industry is better compared to other sectors. There are several types of job opportunity and thus numerous skills of employees are required. Hence, this industry encourages government investment in the education se ctor more for human capital formation (Borenstein and Rose 2014). Contribution to local economies Airlines influence other domestic sector through backward and forward linkages. Airlines connect different geopolitical regions easily increasing economic cooperation and trade agreements. This sector facilitates businesses, direct and indirect commerce. Investment in airline infrastructure facilitates cargo transport, which further facilitates export and import in US economy with rest of economies (airlines.org 2016). Growth in export- import contributes in economic growth. Moreover, this sector indirectly acts for growth of the economy by facilitating the tourism sector and hotel industry. Moreover, suppliers of aircraft and aircraft parts are benefitted for the growth of this industry. Demand analysis Demand for airlines comes for business purpose and for tourism. Demand comes from several business sectors, students and families. However, demand for passenger transport is high from the business organisations for international meeting. During 2015-16, revenue of the airlines has decreased. Demand in this industry falls during economic recession as people cut their expenses on travel and tourism. The causes of decreasing revenue in recent times are foreign exchange pressure and lower surcharges in the international market (Lorenzetti 2015). Demand for US airlines is high during boom period, when production of goods and services in domestic economy is sufficient. The excess amounts of products are exported to diversified global market. As US airlines are important medium of cargo transport, demand for important airlines in US are high at economic boom and recovery period. However, decline in oil price has helped the airlines to take cost saving initiatives and reduction in ticket price. Rising incumbent in this industry over the years has created excess capacities in this industry and rising competitiveness. As stated by Schmidt (2015), increase in capacity in the airlines was more than the demand during 2014-15 in US. Strategies for airline profitability Despite huge growth of passenger demand, airlines of US face decreasing revenue in recent days. Increasing labour cost, increasing competition, weak industry profit margin is main cause of decreasing profitability. Major airlines of US have merged with each other during previous decades to raise market power. However, new entry in the market is still creating excess capacity in the industry, which is creating pressure on the existing airlines such as Delta Air Lines, United Continental, American airlines, JetBlue Airways (Aguirregabiria and Ho 2012). One strategy of the airlines to increase profitability may be investment in ancillary services of airlines such as early boarding, Wi-Fi, baggage and premium seating. Cost leadership gives competitive advantage to the airlines. Use of low cost fuel and low cost- technology enabled air carriers can reduce cost of operation. Collaboration with the suppliers and proper negotiation with the labour union can mitigate the problem of increasing input cost. Cost leadership helps to keep price low compared to the competitors. This strategy creates barriers to the entry of new firm in this industry (Puller and Taylor 2012). Split between luxury and economic seating classes give passages opportunity to choose according to their choice and demand. Price discrimination along with product discrimination can be effective strategies. Lease of airlines Many of the US airlines have faced debt burden after their merger with other airlines. American Airlines had $16.8billion of debt after its merger with US Airways. Debt burden has put burden on the profitability of this airline. Debt burden and low profitability are reflected both on the balance sheet and cash flow statement. During that time, the lease value of American Airlines was $8.7 billion. Levine-Weinberg (2016) stated that leasing is equivalent to debt as it requires long term stream of payment. However, Delta Airlines on the other hand chose to use capital spending for reduction of debt burden instead of leasing. The above analysis shows that the cause of low profitability in US airlines is increasing cost, rising pressure of exchange rate, rise in excess capacities and increasing competitiveness. Traditional hub-and spoke airline model is barrier for increasing profit. As there is number of substitutes of airlines in US economy for domestic transport, rise in fare shifts the demand from airlines to other mode of transport (Johnston and Ozment 2013). The hub and spoke airline model is not competitively sustainable as this requires extensive physical infrastructure, complex aircraft fleet, and large number of labour. Point to point flying model is more effective as it provides short trip facilities. US airlines have experienced major loss in revenue several times due to bankruptcy, global recession, and financial crisis. Nine large airlines have been merged up to become four major airlines such as American, United, Delta and South West to increase market share and to reduce cost of operation before 2010. During the same period, airfare has risen more than the inflation rate due to decrease in competitive pressure. The merger has been seemed to be successful that US airlines made $19.7 billion profit. Koenig and Mayerowitz (2015) mentioned that demand has increased despite rise in fare due to investment in capacity enhancement such purchase of new jets and improvement of airport facilities. Moreover, collusion strategy has been taken to increase fare and decrease number of available flights and seats. Another concern in recent times in US airlines is violation of competition rules. Lorenzetti (2015) mentioned that employees of major US airline such as Southwest airlines. Delta is facing problems with upper management in terms of better pay, rejection of labour contract. Decreasing stock price is another major concern for low profitability. As a consequence, the investors are losing faith from airlines and uncertainty in the investment opportunity is increasing in this industry (Grant 2016). Therefore, it is recommended that change in business strategy, cost leadership policy, coloration with strong financial company can be beneficial for the airlines. It can be said from the study that economic condition of US airlines can be said to be cyclical as the fluctuations in profitability move in the line with business fluctuation. Recession, boom period both have their respective effect on the airline industry of US. Conclusion The report has highlighted different aspects of US airline industry such as competitive strategy, economic contribution on local and global economy. The study has found different reasons of fluctuations in revenue and profit in the airline industry. Increasing capacities due to technological improvement has increased demand for airlines. Merger of nine big airlines in US has created monopoly market in US aviation industry. Therefore, airfare has increased in US significantly due to decrease in competitiveness. Moreover, enhancement of capacities, increasing number of jets is contributing factors for rising demand. Increase in demand raises revenues of US airlines. Despite that profitability of the airline industry has fallen due to increasing labour and other operating costs. Cost leadership may be a strategy to overcome the challenges in the US airline industry. 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